17 Years of Design Stories
Million+ Happy Customers
17 Years of Design Stories
Over a Million Happy Customers
ABOUT THE HOMECENTRIC
Transforming Houses
Into Cherished Homes
A woman-led brand rooted in Indian craftsmanship, designed for global homes.
17+
YEARS OF DESIGN STORIES
M+
HAPPY CUSTOMERS
4.7/5
STAR RATING
WOMAN-LED BRAND
ABOUT THE DESIGNER
Urvi Agrawal — The Visionary Behind The HomeCentric
Having studied at one of India's most prestigious design schools, The Pearl Academy of Fashion and Technology, Delhi, Urvi Agrawal began her creative journey with Li & Fung, collaborating with leading European fashion houses such as Zara, Esprit, Bershka, Etam, Debenhams, and more.
Her love for design, finery, and handcrafted home décor soon became her calling. What started as a humble dream of creating something of her own evolved, in 2008, into The HomeCentric — a brand born in a small workshop and built on a big vision: to transform houses into cherished homes.
As a woman-led brand, The HomeCentric embodies Urvi's belief that beauty lies in detail and purpose. Her global travels inspire each design, as she draws from the artistry, patterns, and cultures of the places she's encountered.
ZARA
ESPRIT
BERSHKA
ETAM
DEBENHAMS
“
A home should reflect one's personality. I design imagining multiple personalities to offer something for everyone in my collection. I strive to keep the right balance between exclusivity, luxury, and price.— URVI AGRAWAL, FOUNDER
Urvi's approach celebrates individuality and emotion — believing that even a simple addition can change the mood of a space. Each piece reflects her philosophy of creating designs that connect deeply with the people who live among them.
Watch Our Story
The Art Behind Every Creation
OUR STORY
From History to Modern Homes
What began in a modest workshop has grown into a global home décor brand — a journey fueled by passion, craftsmanship, and imagination. The HomeCentric is more than a décor label; it is a testament to transformation, where every creation is designed with intention, weaving stories and warmth into every corner of your home.
Central to our philosophy is the rich heritage of Indian craftsmanship. We work with a team of our in-house artisans who preserve and perfect age-old techniques — from intricate hand weaving to delicate embroidery — ensuring that every piece is not just décor, but a reflection of India's cultural legacy.
By honoring these traditional methods while infusing them with contemporary design sensibilities, we create products that are both timeless and relevant, offering something truly special for every home.
Hand Embroidery
Delicate stitchwork preserving centuries-old Indian traditions
Hand Weaving
Intricate textile weaving techniques passed through generations
Beadwork
Meticulous bead and pearl embellishments for luxurious finish
Applique Art
Layered fabric artistry blending textures and patterns
Our Inspiration
Designs Born from Journeys
Through her journeys across the world, Urvi has met people from all walks of life — each with their own story, perspective, and interpretation of art and beauty. These encounters have shaped The HomeCentric's design language, blending the spirit of global craftsmanship with the warmth of Indian artistry.
Each collection is, in essence, a tapestry of experiences, where global influences and traditional craftsmanship merge to create décor that resonates with homes around the world.
Indian Heritage
The delicate embroidery of Rajasthan and the rich textile traditions of India
Moroccan Motifs
Bold geometric patterns inspired by the architecture and art of Morocco
European Elegance
Refined sophistication drawn from collaborations with European fashion houses
Coastal Living
Breezy textures and oceanic palettes from seaside cultures worldwide
OUR VISION
Designing Stories, One Home at a Time
At The HomeCentric, we believe a home is more than a space — it's an extension of one's personality. Our vision is to create soft furnishings that bring emotion, artistry, and identity into modern living.
By bridging the gap between heritage and modernity, we strive to preserve traditional craftsmanship while reimagining it for global homes. We aspire to continue empowering artisans, supporting craftsmanship, and creating designs that connect people to the beauty of thoughtful living — where every detail tells a story.
Art & Comfort
Balancing aesthetic beauty with everyday functionality, creating pieces you love to live with.
Tradition & Innovation
Honoring age-old techniques while embracing contemporary design for modern homes.
Exclusivity & Accessibility
Making luxury handcrafted décor accessible to homes around the world.
THE TEAM
Artisans, Designers & Dreamers
Behind every creation lies a passionate team of artisans, designers, and dreamers who share one belief — that beauty begins with thoughtfulness.
Through their hands, ideas take form — each stitch, each detail infused with care. Together, they bring The HomeCentric's philosophy to life: blending artistry, precision, and creativity to craft pieces that make every home feel beautifully personal.
BEGIN YOUR JOURNEY
Experience the Art of Handcrafted Living
Explore our curated collections and discover décor that tells your story.
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